Ottr Plumr logo
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    Local SEO toolkit

    NAP consistency
    checklist

    One source of truth for your business Name, Address, and Phone — plus a directory submission checklist so every citation across the web matches exactly.

    Canonical NAP

    Use these exact values everywhere

    Business Name
    Ottr Plumr Plumbing & Heating
    Legal Name
    Canalside Mechanical LTD
    Street Address
    187 King St
    City
    Welland
    Province
    ON
    Postal Code
    L3B 3J4
    Country
    Canada
    Full Address
    187 King St, Welland, ON L3B 3J4
    Phone (display)
    289-488-1007
    Phone (intl)
    +12894881007
    Email
    info@plumr.ca
    Website
    https://www.plumr.ca
    Hours
    Mon–Fri 8:00 AM – 4:00 PM · 24/7 Emergency Service

    Service-area cities

    Add all 12 to Google Business Profile

    Action plan

    Local SEO checklist

    1. 1
      Verify Google Business Profile (postcard, phone, or video).
    2. 2
      Use the EXACT business name, address, and phone from the panel below — every directory.
    3. 3
      Pick 'Plumber' as the primary category everywhere it's offered.
    4. 4
      Add all 12 Niagara service-area cities to your Google Business Profile.
    5. 5
      Upload 10+ photos: logo, mascot, vehicle wrap, completed jobs, team.
    6. 6
      Post a Google update at least every 7 days (offers, jobs, tips).
    7. 7
      Reply to every review (positive and negative) within 48 hours.
    8. 8
      Submit sitemap.xml to Google Search Console + Bing Webmaster Tools.
    9. 9
      Match website footer NAP exactly to GBP NAP — character for character.
    10. 10
      Audit yearly with a NAP scanner (Whitespark, BrightLocal, Moz Local).

    Citation building

    Directories to claim

    Tier 1 — Highest Priority

    Google Business Profile

    Single biggest local SEO signal. Verify, complete every field, post weekly.

    Bing Places for Business

    Powers Bing, DuckDuckGo, and ChatGPT search results.

    Apple Business Connect

    Powers Apple Maps, Siri, and Spotlight on every iPhone.

    Facebook Business Page

    High-trust NAP citation + customer reviews.

    Tier 2 — Major Canadian Directories

    Yelp Canada

    Reviews + citation. Auto-syndicates to Yahoo, Bing, Apple Maps.

    YellowPages.ca

    Top Canadian business directory; strong local SEO weight.

    HomeStars

    Canada's #1 home-services review site. Critical for plumbers.

    Better Business Bureau (BBB)

    Trust signal on Google + appears in many local searches.

    Tier 3 — Local & Regional

    Greater Niagara Chamber of Commerce

    Local credibility + backlink to plumr.ca.

    Welland-Pelham Chamber of Commerce

    Hyper-local citation for your home city.

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